– Intro: Why second brains are changing how marketers work 03:10 – What is a second brain in marketing and AI? 05:00 – ChatGPT vs. Gemini: What makes a "second brain" different from on-the-fly prompting 07:50 – Eliminating information silos and dusty data 10:55 – ⚠️ AI Safety Disclaimer 11:00 – Step-by-step: How to build a custom Gem (Gemini) 14:15 – How to program user experiences into your Gem 16:00 – What kinds of data to include in your second brain 18:55 – How technical do you need to be? (Spoiler: Not at all!) 20:25 – SmartBug example: SME interview prep GPT 22:40 – Fun side note: Naming your GPTs 24:30 – Where second brains save time and increase quality 29:30 – Use cases beyond content: Paid media, reporting, onboarding 30:30 – What not to offload to AI 31:15 – Best practices and maintenance tips 34:50 – Who should "own" a shared Gem or GPT on your team? 36:40 – Common mistakes to avoid 38:00 – What's next for second brain systems 40:15 – Skills marketers should start building now 42:55 – Final thoughts: Adding human connection back in 🔗 Want to connect or build your own second brain system? Reach out to Julia ([email protected]) or Rebecca ([email protected]) to chat.