Show notes available at https://www.gloriachoupr.com/36

As a business founder or entrepreneur, getting publicity should be one of your top priorities! 

Publicity drives customers to your business, and you can’t afford to be invisible in this digital age when competition is tight. That’s why connecting and pitching with the people who can feature you is critical.

If you’ve been closely following my PR podcast series, the chances are that you already have a clear understanding of what PR can do for your business. 

However, when it comes to taking action, crafting your pitch, or contacting journalists, you might find yourself in uncomfortable situations. Worse, you might be losing the confidence you need.

In this episode, I will provide you with more unconventional yet practical strategies proven to help you get all the publicity you want.  

Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.

Hence, let’s give you the clarity you need so that you can kick off your pitches, have the journalists connect with you, and, finally, have the customers come to you.

“That's why I say PR is probably the most important exercise for a founder to do themselves. Knowing exactly how to get clear on your messaging, and being unafraid to develop that relationship.”
 -Gloria Chou

This might be the next step you need to take your business to the next level!

If you are genuinely motivated to keep your business moving forward, you need to continue making these PR steps. That’s why you can’t afford to miss this episode!

Topics We Cover in This Episode:

• How to do cold outreach to journalists
• Writing a concise and clear message to pitch
• The best social media platforms for you to connect with journalists
• How to find the best angles to pitch
• Checking the boxes of news relevance
• The practical ways to make journalists read your pitches 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou’s Masterclass: PR Masterclass

Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift Guide

Gloria Chou PR Podcast: Episode # 12, How to Use HARO 

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr