Show notes available at https://www.gloriachoupr.com/34

Beauty editors are a tough crowd to please. They possess in-depth knowledge of the industry and trends, so impressing them can be quite difficult. That's why when you do get their attention (which is much harder than you'd think), you better have your game face on.

People that work in the beauty industry are incredibly visual. As beauty editors, they will see thousands of products a year, so you would expect that their eyes grow tired and their standards become a bit high. You need to tick all their boxes, or you won't even be in the running for the editor's attention. 

This is where the art of the pitch comes in. Not an easy task, but if you want to land the editor's attention, you have to be creative and put in a great package. It's also a delicate balance between explaining your product or service in the most concise way possible and leaving room for a long conversation. 

Also, your brand story is a key part of this conversation. It sets the scene and helps to inform their decision. You want to paint a picture of yourself and what your brand is all about without being too promotional. This is your opportunity to shine, so make it worth the editor's time!                                       
To crack the code of beauty pitches, Jihan Forbes, Allure's digital editor, offers up a few suggestions for getting your product or service across in the best way possible. 

“There are a lot of beauty products, there are a lot of brands and they're all making the same stuff. You got to make it unique. You don't have to reinvent the wheel. You just need to put some rims on it.”
-Jihan Forbes 

If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch!

Topics We Cover in This Episode:

• Why editors don't answer your emails 
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Follow Jihan on Instagram - @itsjihanm

Find out more about Jihan - Jihan Forbes

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr