Show notes available at https://www.gloriachoupr.com/33

Your pitch is ready. You're about to press that send button…

Make sure you have your ducks in a row first! 

In this episode, I’m sharing the five things you need to make sure you have correct before you press send.

First things first, start with the obvious. No misspellings, no dead links, addressed to the correct individual(s), and formatted cleanly. Take the thirty seconds to review everything,  in order to send out a professional first impression.

If you need a refresher on how to send a pitch and how to cold email or cold pitch, go back to episode two of this podcast where I talk about my unique and winning CPR Method™.

Secondly, make sure that the journalist hasn't just covered something similar. If they’ve recently covered the same topic, or something close, they’re not as likely to immediately cover it again. So keep them on your radar, and save your pitch for a later day. 

The third thing to focus on is an incredibly strong subject line. This is the most important part of your pitch. You want to make sure that the subject line is super enticing - without it being gimmicky. If you need help with this key element of your pitch, I’d encourage you to check out my PR Secrets Masterclass.

Number four of my mistakes to avoid, is to roll up your sleeves and get clear on your messaging. Before you send out that pitch, make sure your email is concise.  

Lastly, end with a strong call to action. It shouldn’t come off as begging, or a “please”. Instead, present yourself as an industry expert that can offer connections with other people in your community. 

“Say, hey, here's my pitch, here's why it matters. And I can connect you with all of these other people who can give their point of view.”
- Gloria Chou

Topics We Cover in This Episode:

• Why editors don't answer your emails 
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou PR Podcast: Episode #2, CPR Pitching Method™

Gloria Chou PR Podcast: Episode #32, Vincent Phamvan

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr