Dr. Ben Thayil shares his strategy for identifying potential new hires and what it takes to build a great team.

Dr. Ben Thayil runs through how to overcome the patient objection, "I have to talk to my spouse" before purchasing the recommended eyewear or treatment. He shares how to intimately understand the patient and the family unit to overcome this common patient response.

Dr. Ben Thayil discusses how to deal with a patient that wants to take their prescription and shop around. He talks about the psychology that goes into how to overcome this sales objection, equipping ODs and optical teams with the tools to overcome this challenge. Dr. Thayil also invites listeners to join his upcoming OD Evolution Challenge—a 5-day challenge to find freedom and stop feeling burnt-out (ODEvolutionChallenge.com).

Dr. Ben Thayil shares how, on the brink of death, he shifted his mindset to take control of his optical career and get on a path to success. From PB&Js and beach chairs as furniture to buying a home and starting a successful OD coaching business, Dr. Thayil is committed to helping other optometrists realize a life of freedom through successful practice ownership. In this first episode, Dr. Thayil explores how to overcome the most common sales objection ECPs hear too often: "It's too expensive." He also invites listeners to join his upcoming OD Evolution Challenge—a 5-day challenge to find freedom and stop feeling burnt-out (ODEvolutionChallenge.com).