Dr. Ben Thayil shares how, on the brink of death, he shifted his mindset to take control of his optical career and get on a path to success. From PB&Js and beach chairs as furniture to buying a home and starting a successful OD coaching business, Dr. Thayil is committed to helping other optometrists realize a life of freedom through successful practice ownership. In this first episode, Dr. Thayil explores how to overcome the most common sales objection ECPs hear too often: "It's too expensive." He also invites listeners to join his upcoming OD Evolution Challenge—a 5-day challenge to find freedom and stop feeling burnt-out (ODEvolutionChallenge.com).