Dr. Ben Thayil discusses how to deal with a patient that wants to take their prescription and shop around. He talks about the psychology that goes into how to overcome this sales objection, equipping ODs and optical teams with the tools to overcome this challenge. Dr. Thayil also invites listeners to join his upcoming OD Evolution Challenge—a 5-day challenge to find freedom and stop feeling burnt-out (ODEvolutionChallenge.com).