Most people open Claude or ChatGPT for the first time, type a question, and start working. And that's fine,  it'll still give you a decent answer. But if you stop there, you're using maybe 20% of what either tool can actually do for your business. The other 80% lives in the setup: a handful of settings that tell the AI who you are, how you want it to sound, and what it's allowed to access on your behalf. Do this once, it takes about 15-20 minutes, and every conversation after that starts already knowing your business instead of starting from zero. Here's exactly what to set up, in both tools, before you dive in. Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/before-you-start-using-claude-and-chatgpt-the-setup-most-people-skip

  Brittni sits down with Robert Molling, founder of 1% Fitness Kitchen, for one of the most honest founder stories the podcast has featured. Robert opens up about overcoming addiction and incarceration as a young adult, and how he found purpose through fitness and cooking during his recovery. He walks through building 1% Fitness Kitchen from a single day of home meal prep into a nationwide shipping brand, the evolution of his marketing from flyers and gym booths to Facebook, Instagram, and TikTok ads, and the lessons he's learned about when to DIY and when to delegate. Robert also shares his refreshingly candid take on influencer and affiliate marketing, and how he built a second business turning his original kitchen into a commissary space that's helped launch several well-known Utah food brands. It's a conversation about resilience, hustle, and the power of getting 1% better every day.

Not sure which AI tool actually fits your business? This episode breaks down ChatGPT, Claude, and Gemini — what each one does best, real small business examples for coaches, consultants, and service providers, and why the smartest entrepreneurs are using all three together instead of picking just one.

Instagram expert Sue B. Zimmerman joins the show to talk about her 30+ years as an entrepreneur, her 18 businesses, and how she built her career teaching Instagram marketing to women and small business owners. She and Brittani dig into why authenticity beats AI-generated content, how Sue B. is growing a new audience on Substack through her Soulful Selling Sisterhood community, and how a new skincare affiliate venture became an unexpected business highlight. The two also talk about the power of community-driven, grassroots marketing over chasing algorithms.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/#  

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> In this episode of the Redefine Business Podcast, Brittni sits down with Carolyn Haeler, founder and CEO of Mightylicious, a certified gluten-free cookie brand now available in 43 states. Carolyn shares how a celiac disease diagnosis in 2012 led her to leave a high-powered career in finance and turn her passion for baking into a thriving food business. From baking in her Manhattan studio apartment and walking cold into Whole Foods, to raising $5 million in capital and landing on shelves in thousands of grocery stores nationwide, Carolyn's story is a masterclass in starting small, managing risk, and building something truly mighty. She also shares candid advice for women entrepreneurs about funding, growth, and trusting the journey. Find Mightylicious at Mightylicious.com or on Instagram, Facebook, and TikTok @mightyliciousfoods — and check their Instagram all May long for Celiac Awareness Month giveaways!   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/Carolyn-Haeler-Founder-of-Mightylicious-Cookies  

Let's be honest — social media can feel like a full-time job you never applied for. You started a business to do the thing you love, not to spend three hours a week staring at a blank caption box wondering what to post. If your content strategy currently lives inside your head and gets executed in a panic at 9 PM on a Tuesday, this one's for you. Here's how I built a system that keeps me consistently showing up across multiple platforms, without losing my mind Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/social-media-strategy-that-doesnt-eat-your-life  

Influencer marketing is one of the most talked-about strategies in the business world right now — but how does it actually work, and is it really accessible for small brands and everyday creators? In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Chelsea Clark, founder and CEO of Momfluence, to find out. Chelsea breaks down how her agency works as a managed middleman between brands and a network of 9,000+ mom creators, handling everything from campaign strategy to creator coordination and final delivery. She shares her unconventional path from restaurant owner to remote entrepreneur in Costa Rica to agency founder, and explains why she built Momfluence to solve a real gap she kept running into with her own clients. The conversation covers what UGC (user generated content) actually means and why brands are investing in it more than ever, why you don't need a large following to start making money as a creator, and Chelsea's honest take on which platform she'd focus on if she were starting from scratch today. Chelsea and Brittni also dig into the role of AI in marketing and business, the importance of maintaining your authentic brand voice, and why building an email list should always be part of the strategy. Whether you're a brand exploring creator partnerships or a mom curious about breaking into content creation, this episode is packed with practical, no-fluff advice. Find Chelsea and the Momfluence team on Instagram or connect with her directly on LinkedIn.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/momfluencers-with-chelsea-clark  

Webinars remain one of the most powerful tools for educating audiences, building authority, and converting prospects into paying customers. But not all webinars are created equal. The difference between a webinar that falls flat and one that generates serious revenue lies in its structure. Whether you're a coach, course creator, consultant, or service provider, knowing exactly what to include in your webinar can take it from a presentation into a sales machine. Here's the complete breakdown of every essential element your webinar needs to succeed. Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/the-complete-blueprint-of-a-high-converting-webinar  

What do you get when a home baker spends three months perfecting his first sourdough loaf and then can't stop talking about it? A thriving business — and thousands of happy students. In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Jordan Davis, founder of Mooon Bread, to talk about how a personal passion for naturally-leavened bread grew into a multi-stream business with corporate clients, community workshops, farmers market sales, digital courses, and a book on the way. Jordan shares the story of his first loaf, how neighbors and friends started showing up at his door wanting to learn, and the moment he realized he could package his knowledge into a hands-on three-hour workshop. He opens up about the creative ways he has built efficiency into his business — from scheduling workshops the day before farmers markets to offering free return visits in exchange for students serving as assistants. He also talks about growing into the corporate space, teaching teams at companies like Adobe and Bill.com, and what makes sourdough such a powerful vehicle for connection and community. Jordan is offering all Redefine Business listeners free access to his Mooon Bread Method Sourdough Video Course (a $29.99 value) using code REDEFINE100 at yorudan.gumroad.com/l/mooon-bread-sourdough-video-course. Listeners can also follow along on his newsletter at news.mooonbread.com and on Instagram and Facebook at @mooonbread.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/jordan-david-founder-of-mooonbread  

Ever thought about hosting a webinar but felt totally overwhelmed by where to start? In this episode of the Redefine Business Podcast, Brittni Schroeder walks you through exactly how to host a successful, high-converting webinar from start to finish. From setting up Zoom and choosing the right plan, to building out your Flodesk registration and reminder sequences, to structuring your content in a way that naturally leads to your offer — Brittni covers it all. She also shares her best tips for promoting your webinar, showing up confidently on the day, and following up with attendees in a way that keeps the sales momentum going long after the event ends. Whether this is your first webinar or your fifteenth, you'll walk away with a clear, actionable plan to make it happen. Your audience is out there — it's time to show up for them!   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/how-to-host-a-successful-webinar