Brittni sits down with Robert Molling, founder of 1% Fitness Kitchen, for one of the most honest founder stories the podcast has featured. Robert opens up about overcoming addiction and incarceration as a young adult, and how he found purpose through fitness and cooking during his recovery. He walks through building 1% Fitness Kitchen from a single day of home meal prep into a nationwide shipping brand, the evolution of his marketing from flyers and gym booths to Facebook, Instagram, and TikTok ads, and the lessons he's learned about when to DIY and when to delegate. Robert also shares his refreshingly candid take on influencer and affiliate marketing, and how he built a second business turning his original kitchen into a commissary space that's helped launch several well-known Utah food brands. It's a conversation about resilience, hustle, and the power of getting 1% better every day.