Since 2002, PwC's Entertainment and Media Outlook has put the spotlight on key trends and forecasts for Australia's entertainment and media sectors.  Now in its fifteenth edition, the report has considerably expanded its original remit in line with the rise of digital and online technology in these industries, incorporating the consumer internet sector, digital publishing and streaming technology, to name a few.  In this episode, PwC Australia’s technology, entertainment and media industry leader David Wiadrowski looks back over the past fifteen years of digital disruption in Australia's media industry. As David notes, while technology has done much to upturn the local media markets, key digital growth opportunities now exist for media organisations that pivot towards Asia.

Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like. This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

The sharing economy has reinvented the approach to some traditional industries - such as Uber has done with transport and Airbnb with hospitality. Where are opportunities for collaborative consumption emerging elsewhere? PwC speaks to global thought leader on the sharing economy, Rachel Botsman.

Producing a meaningful web or mobile app involves listening carefully to your customer in order to work out what their needs are. It’s also essential to optimise your content to suit those needs on whichever platform they use. But now what? Are you measuring the success of your app in the right way?  Joe Brasacchio, Technology Lead, and Stephen Cheshire, UX Principal, from PwC’s Digital Services discuss the options for analysing results – moving beyond hits and downloads to work out what really matters.   

You’ve worked out how your customer feels about you. Either they want to spend hours gazing into your mobile app or they’re here for a good time – but not a long one. How do you construct your mobile app or website accordingly? Joe Brasacchio (Technology Lead) and Stephen Cheshire (UX Principal) from PwC’s Digital Services talk about taking the next step in your customer relationship, and how the most successful love affair comes from embracing user behaviour. 

PwC’s third Connected Retail report, Connecting with tomorrow’s customer… now, examines the behaviours that are set to define the customer of the future.   Richard Blundell, Director, Retail & Consumer, and Shannon Orbons, Senior Manager at Digital Services, draw from inspiration across industries to discuss how retailers can prepare for the demands of tomorrow’s customer, providing a personalised service that anticipates and exceeds expectations. 

There’s no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry.   With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models. In the last of our podcast series on the PwCAustralianEntertainment & Media Outlook, David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content. 

The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation thatindustryorganisations must strive to implement, in order to survive disruption. PwC Australia's David Wiadrowski and Global Leader for Entertainment & Media Marcel Fenez talk about how organisations can nurture the right ecosystem to promote innovation.

The PwC AustralianEntertainment and Media Outlook shows that after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content.   For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience.   This has implications for Australia’s entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful?   Marcel Fenez, PwC Global Leader for Entertainment and Media, and David Wiadrowski, PwC Australia’s Technology, Infocoms, Communications and Entertainment Leader, discuss the blurred lines between traditional and digital media.   

The Global State of Information Security Survey (GSISS), PwC’s annual cyber security report, shows that the convergence of technologies is a major cause of concern for the energy, utilities and mining industries. A greater reliance on operational technology and the use of outdated systems means increasing areas of risk opening up.  Andrew Gordon, partner in PwC’s cyber team in Melbourne and Stephen Loadsman, energy, utilities and mining consulting partner, discuss the critical issues that businesses in this sector must focus on in the coming year.   For more information on PwC’s Global State of Information Security Survey and the energy, utilities and mining industry, please visit this link.