You’ve worked out how your customer feels about you. Either they want to spend hours gazing into your mobile app or they’re here for a good time – but not a long one. How do you construct your mobile app or website accordingly?

Joe Brasacchio (Technology Lead) and Stephen Cheshire (UX Principal) from PwC’s Digital Services talk about taking the next step in your customer relationship, and how the most successful love affair comes from embracing user behaviour.