Digital vs traditional media – what's the difference? from PwC's Digital Pulse Podcast

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italic">after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content.

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italic">For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience.

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italic">This has implications for Australia’s entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful?