In the second episode of 30 Years On, Avian founder Nitin Mantri is candid about the deal that folded his agency into We. On why he picked culture over the bigger cheque, who else courted him, and why he'd still choose the same route over an IPO today. Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Thirty years ago, the "boots on the ground" reality of Indian public relations was a physical endurance test. Success wasn't measured by clicks or impressions, but by the grit it took to fight for a time block on a shared fax machine or the patience to wait ten minutes for a modem’s screeching hiss to finally yield an internet connection. We carried our lives on 4.5-inch floppy disks and spent our afternoons in sweltering cyber cafes. Vineet Handa, the founder and CEO of Kaizen, has lived thi...