In the second episode of 30 Years On, Avian founder Nitin Mantri is candid about the deal that folded his agency into We. On why he picked culture over the bigger cheque, who else courted him, and why he'd still choose the same route over an IPO today. Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.