There's no question social media has changed. Organic reach is all but over and networks like Facebook and Instagram are pay to play. This significantly impacts the role social media plays in your efforts and furthers the belief that building an audience outside of social media is crucial to your long-term success.

Social media still has value. But you need to determine how to make it work for you while implementing other time-tested methods into the growth of your podcast.

On Episode 48, I'm breaking down why now, more than ever, building your audience outside of social media is critical to your success. I'm going to cover ways social media has shifted its focus and why you have to adapt to those shifts, as well as how initiatives like SEO, email, and others present better opportunities to grow your podcast audience.

How do you use social media for your podcast? Connect with me on Twitter to discuss.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com