86,400 seconds. 1,440 minutes. 24 hours.These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.Yet, despite all of us having the same amount of time to work with each day, some people struggle to accomplish big things. They make excuses for why. They don't want to own up to the fact that they're spending their time on time-wasting activities instead of finding a better way to manage (and maximize) their time.Have you ever said "I just don't have time to podcast?" Or, have you started a podcast and discovered the process was too time-consuming, leading you to abandon your show before it ever really got started? Thousands of podcasters have...which is why there are so many shows that have faded away.In Episode 128 of Pod Theory, Travis Brown and I are debunking the myth that you don't have time to podcast. What it comes down to is managing your time wisely and understanding how much time you have to dedicate to your podcast. For example, if you only have a couple hours a week to do everything from recording to post-production to promotion, then recording a two-hour show puts you in a very tough spot.Hit the play button and learn more!Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast. The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land someone big for your podcast.In Episode 130 of Pod Theory, Travis Brown and I are exploring the celebrity/VIP guest dynamic and what it truly brings to your podcast. While it may not make your show explode, there are a lot of positives it can deliver...all of which will help you develop as a host AND bring a new layer of greatness to your production.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There's no rule that says you have to spend any money on equipment before you can bring a podcast to life. Yet many aspiring podcasters believe they need top-of-the-line equipment so they sound pristine and flawless before they release their first episode.On Episode 132 of Pod Theory, Travis Brown and I will shed some light on this misconception and let you know that you don't need to break the bank to get the equipment you need to launch or improve your podcast. We'll also share some important points about other aspects of podcasting that far outweigh the amount of money you invest into your microphones, headphones, and mixing board.Smash play now!Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast?More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more important than providing your audience with that one little word that will keep them coming back for every episode you release, will keep them engaging with you on platforms outside of your podcast, and will keep them recommending your show to others.In Episode 136 of Pod Theory, Travis Brown and I put a bow on Season 2 by answering the aforementioned question and elaborating on some of the best ways to do it. Thank you for being part of the entire season! I look forward to reconnecting with you again when Season 3 is ready to rock and roll.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show's first-ever Featured Co-Host for the entire season - Travis Brown, podcaster extraordinaire and Founder of PodDecks.In this season premiere, we tackle a very common misconception heard in podcast circles all the time: that having a podcast will make you rich overnight.This myth exists because there was most likely some "guru" who said it's attainable. SPOILER ALERT: It's not. Building a quality, valuable podcast takes time, effort, energy, and a dedication to getting better at your craft each and every episode. An unwillingness to commit to a long-term strategy and constantly looking for shortcuts will lead to no real gains and no real benefit for you, your brand, or your audience.If you're looking for some sort of get-rich-quick opportunity, podcasting isn't it. Smash that play button to learn more.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction of what's truly happening with your podcast.Still, we know this is something that many podcasters are focused on. In fact, many believe their podcast simply isn't any good if they don't have massive download numbers. And that's simply not the case.So Travis and I are heating up the mics once again on Episode 129 to let you know that your podcast DOES NOT SUCK because you don't have millions of downloads! Your podcast is just fine...and it's time to shift your focus to aspects of your show that will truly drive its long-term growth and success.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right?Today, it's a little different. As I said, gaining traction from an organic standpoint on social media platforms is all but dead. Plus, there are so many platforms to be on...and each of them requires a different approach to sharing and engaging. Post the same content across all platforms and you've got nothing more than an echo chamber that serves no purpose.In an attempt to bring some sanity to your life, Episode 131 is all about debunking the myth that you have to be present and active on EVERY social media platform in order for your podcast to grow. This is an outdated mindset, yet many believe it's still the way to roll.Today, let's talk about a new approach: going all in on one platform and letting everyone find you there. If you're being told you need to be everywhere so people can find you, wouldn't it make sense that those people are everywhere and will find you if you're spending your time making one platform really, really good?Travis Brown is the perfect guy to talk about this subject. He kills it on Instagram...and Instagram is where he's chose to spend his time. Take a listen to how Travis has built an incredible presence on Instagram, then go follow him on IG and see what he's up to.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects that will truly drive the success of your production.Episode 133 is no different, because there are many people who start a podcast and expect fame to fall at their feet. SPOILER ALERT: That's not going to happen. People aren't going to just show up and listen to your podcast because you started one. You have to earn your audience's attention through consistent effort, focus on their listener experience, and valuable content that not only keeps them coming back for more, but gets them recommending your podcast to others.Today, Travis Brown and I will drop the hammer on the myth that podcasting leads to quick, instant fame. As we've spoke about earlier in Season 2, if you're looking for a get-rich-quick play, podcasting is definitely not the medium you want to explore. Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly.The problem is this: some podcasters think monetization is a podcast's only purpose. And if monetization doesn't happen fast, they get discouraged and abandon their podcast before it ever had a chance to take off and serve its purpose.A podcast is more than just a revenue generator. It enhances communication. It builds your know, like, and trust factor. It allows you to create content on the world's hottest and fastest-growing medium. And that's just the start.On Episode 127, Travis Brown and I debunk the myth that podcasting is ONLY about monetization and discuss some of the additional purposes a quality podcast can serve. While generating money from your podcast is a great thing and certainly a goal to keep on your priority list, there is plenty more to it and keeping your focus on key aspects of your production will help the monetization fall into place naturally.Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show.In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more.This is an episode you don't want to miss. Hit that play button now and, if you like what you hear, be sure to recommend Pod Theory to someone who's looking for podcast guidance!Build Your Brand Through the Power of Podcasting!Click Here to Learn About My Comprehensive Podcast Guest Communications ServiceIs Your Podcast Guest Presentation 5-Star Worthy?Pick up my free guide 'How to Build a 5-Star Podcast Guest Presentation'Connect with Jason CerconeWebsite | YouTube | InstagramBuzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com