Getting content to go viral can be exciting and generate some buzz around your podcast, social media, website, etc. But in the grand scheme of things, viral content is not an approach you can bank on. You can't control whether something will go viral...

...but what you can control is consistently producing quality content. Producing quality content on a consistent basis will do much more for your long-term success. And a podcast is the ultimate vehicle for creating consistent content.

On Episode 49 of Pod Theory, I'm going to share why producing consistent content with your podcast trumps viral content every time. Consistency is in your control and could even lead to something going viral...which should be treated as a bonus.

What do you do to keep your content consistent? Connect with me on Twitter and let me know your approach!


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com