Social media and podcasting seemingly go hand in hand. If you've built a strong social media following, you're going to use those platforms to communicate with your audience and let them know you have a podcast. Likewise, on your podcast, you're going to encourage your listeners to follow you on social media.

It's also been proven that podcast listeners are more apt to follow brands on social media. Therefore, having both can help you acquire a larger audience and more customers for your products and services.

In Episode 47 of Pod Theory, I'm covering the undeniable connection social media and your podcast have. That said, is social media mandatory for growing your podcast audience? I'm going to touch on this and set the table for Episode 48, where I'll cover that aspect of the podcast/social media connection in more detail.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com