People love to binge. Services like Netflix, HBO, and Amazon Prime Video thrive on the fact that we'll get wrapped up in whatever show catches our attention...for hours at a time. Gone are the days where you need to 'tune in next week' to see how a story continues. The majority of content today is served up a season at a time. And past shows that we loved are available from start to finish, making it easy to relive every episode without missing a beat.

This is the beauty of podcast content: it's set up the same way. If you're like me, if you find a new podcast and fall in love with it, you go back in the archives and start to catch up from the very first episode. I think it's great to see how shows evolve, how hosts get more comfortable, and experience the full range of topics within the podcast's portfolio. As a brand, it doesn't get much more powerful than someone binging your content for days, weeks, even months at a time as they get caught up on all of your episodes. Every time they do this, their connection with your brand grows deeper.

On Episode 43 of Pod Theory, I'm going to share how podcasting makes your brand content bingeworthy. The fact that you can captivate a listener for an extended period of time by producing an engaging podcast should be reason enough to start building your show today (if you haven't already done so)!

What's your favorite show to binge? Mine is The Sopranos and Parks & Recreation. Drop me a line on Twitter and let me know yours.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com