Adding additional segments to your podcast can add a new layer to your show. It will allow you to take a slight detour from the main subject matter of your episode and delve into something else that's relevant to your audience. It can also be delivered in a completely different fashion than your main subject matter.

On Episode 44 of Pod Theory, I'm breaking down how additional segments in your podcast keep listeners engaged. There are a number of different things you can present in your segments...all of which have a goal of captivating your listener in an exceptional way. You never know what piece of content is going to cause a listener to take action, get inspired, tell their friend about your show, leave you a review, etc. Providing added value will make this far more likely.

What's a segment on a podcast that you love hearing every time you listen to the show? Connect with me on Twitter and let me know.


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