As I covered on Episode 41 of Pod Theory, podcast advertising has exploded and thousands of brands have utilized the podcast airwaves to showcase their products, services, and offerings. As the medium continues to grow, so will advertising. Companies will always go where the people are when it comes time to invest their advertising budget. Because podcast audiences are so engaged, this platform makes the most sense for finding new customers.

On Episode 42 of Pod Theory, I'm continuing the ad conversation by sharing three companies I had never heard of until I caught their advertisements on podcasts I listen to. Like me, you've probably stumbled upon a brand once unfamiliar to you through a well-placed ad on your podcast, or podcasts, of choice. Personally, I feel brands who are forward-thinking enough to realize the podcast space offers prime real estate for advertising deserve more of our attention and, in turn, more of our patronage.

What's a company you've heard of for the first time through a podcast ad? Connect with me on Twitter and let me know!


Buzzsprout: Podcasting's #1 Hosting Site
Click Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!

Looking to start a podcast or improve your existing show?
Download My FREE Podcast Primer Today!

Connect with The Host - Jason Cercone
Website  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  Pinterest

In need of deeper podcast counsel? I can help with that!
Click here to discover my podcasting services

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com