Podcast advertisements have become a substantial vehicle for brands to reach consumers. It's been proven that 75% of podcast listeners not only pay attention to ads they hear on podcasts, but respond to calls to action after hearing them (according to Wordstream). This is extremely powerful. And if your podcast has a large audience, it could serve as the perfect platform for brands of all shapes and sizes to showcase their wares.

On Episode 41 of Pod Theory, I'm going to show you four ways you can works ads into your podcast so listeners hear them. If you land an advertiser, you want to ensure their ads are effective, your audience is engaging with them, and they serve the purpose of getting the advertiser new customers so they continue to do business with you. For this to happen, you want to make sure your ad is placed where listeners won't skip passed it.

I structured this episode a bit differently than past episodes of Pod Theory. To give you examples of how these four tactics work, I used actual ads that I've created so you get a feel for how it works. Whether you score a big ticket advertiser or exchange ad space with another podcast, getting the most traction from the ad content will help everyone in the long run.

What's your all-time favorite podcast ad? Connect with me on Twitter and fill me in. I'll tell you mine there, too.


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