Pleasantly Persistent-Rooted Food Sales Podcast!
Pleasantly Persistent-Rooted Food Sales Podcast!
Matt Cotton-Founder of Rooted Food Sales
Talking through the challenges, joys and all the daily topics that are part of our Food Sales world!!
Building Relationships in Foodservice with Kareema Goodwin, President of The Ryan Group
Topics Discussed: ⚡ Intentional NRA networking ⚡ Booth strategy essentials ⚡ Being smart with lead follow-up ⚡ Foodservice relationship building ⚡ Industry trends evolving
May 15
26 min
Transparency, Trade Shows & Helping Brands Win with Shannon Peffley of CPG Xperience
Topics Discussed: 💡 Building Through CPG Failures 💡 Reinventing Trade Show Economics 💡 How Brands Win Trade Shows 💡 The Power of Consistent Follow-Up 💡 Service-Driven Business Mindset
Apr 29
25 min
Building a Better Candy Brand with Michael Fisher, Founder & CEO at Rotten
Topics Discussed: 🍬 From startup employee to founder 🍬 Building a better candy brand 🍬 Supply chain challenges in CPG 🍬 Hiring and team building lessons 🍬 Candy first, health second philosophy
Apr 8
22 min
Turning Ballpark Food Into an Experience with Chef Philip Thompson, Executive Chef at Kauffman Stadium, Home of the Kansas City Royals
Topics Discussed: ⚾ Reinventing stadium food experiences ⚾ Global fusion menu innovation ⚾ Social media driving food trends ⚾ Balancing cost and quality ⚾ Creative vegetarian menu options
Mar 25
27 min
Selling Solutions, Not Just Ingredients with Jake Briere, Vice President of Business Development at Smart Batch
Topics Discussed: 🍽️ Operator Mindset Over Features 🍽️ Premium Products as Solutions 🍽️ Smarter Sample Experience Design 🍽️ Versatility vs Strict Recipes 🍽️ Protein Trends Driving Menus
Feb 25
26 min
Cracking Foodservice Prospecting with Reed McCord, Founder & CEO at First Bite
Topics Discussed: 🎯 Foodservice Prospecting Evolution 🎯 CRM Without Data Entry 🎯 Cold Email That Converts 🎯 Menu-Driven Targeting Strategy 🎯 Automation Meets Attribution
Feb 12
23 min
From Retail Myths to Real Scale in Foodservice, with Mike Levinson of Foodservice Octopus
Topics Discussed: 🔥 Retail Is Not Inevitable 🔥 Private Label Runs Retail 🔥 Foodservice Is Underrated 🔥 Taste Beats Brand Stories 🔥 Feedback Scales Faster
Jan 28
33 min
Mastering Modern Cold Outreach with AJ Cassata, Co-Founder & CEO at Revenue Boost
Topics Discussed: 📧 Crafting Effective Subject Lines 📧 Follow-Up Strategies for Cold Emails 📧 LinkedIn vs. Email Outreach 📧 Leveraging AI in Cold Outreach 📧 Sales Pet Peeves and Best Practices
Dec 3, 2025
23 min
AI, Discovery Calls & The New Sales Playbook with Preston Simon, VP of Sales, Away From Home at Generous Brands
Topics Discussed: 👉 Data-driven foodservice sales strategies 👉 Selling premium against private-label 👉 Building multi-stakeholder relationship depth 👉 Discovery calls that uncover truth 👉 AI tools improving sales efficiency
Nov 19, 2025
25 min
From Chaos to Clarity: Coaching Founders with Dan Crothers, Founder at Upstream Coaching Solutions
Topics Discussed: 🔹 The Role of Thought in Coaching 🔹 Common Challenges for Founders 🔹 Urgency and Decision Making 🔹 Implementing Effective Systems 🔹 The Importance of Trust and Communication
Nov 6, 2025
31 min
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