Welcome to episode 19 of the One Small Change podcast – on today's show we have the founder of Digital Smile Design Christian Coachman Christian needs no introduction in the world of dentistry – he is one of the most well-known individuals in the profession. For our non-dental listeners – Christian is a thinker, he is a communicator, he is an operator. He has this incredible ability to take super difficult and complex topics and reframe and repackage them in a way that makes complete sense. In today’s show, we will dive into these thought processes that have created such a successful international career and brand! Christians is most well known now for his company Digital Smile Design which has revolutionised dentistry across the planet, the topic on which he has travelled the world many times over lecturing on. However, before this, he was one of the world’s top dental technicians working alongside some of the world’s best dentists. On top of this Christian is actually dual qualified as a dentist and comes from an incredible lineage of dentists spanning back 6 generations. Super excited to have Christian on the show to learn a bit more about the man behind the brand.