Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.Show Notes:00:00 Intro01:00 Background05:07 The evolution of RealSelf vs. the evolution of consumers06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)09:03 The aesthetic patient's journey10:53 Connecting marketing with the front desk 13:06 Systems and processes for conversion16:39 AI, ChatGPT and what it means for aesthetics22:28 Either you get disrupted, or you disrupt yourself26:14 Closing wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year.This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market. Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers. Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices.Show Notes:00:00 Intro01:00 Skytale Overview05:59 James' background07:53 Entry into aesthetics09:01 Who Skytale represents10:05 Management consulting and scaling responsibly13:14 Focus on fee for service14:46 What PE and platforms are looking for18:48 Family office acquisitions19:27 EBITDA: Knowing what your practice is worth23:01 What doctors are paying themselves25:17 Don't expect everything to change at the close28:21 Multiples and valuations32:08 Consolidation of the consolidators32:59 Multiple locations vs. one large practice37:31 Partnerships, equity, and golden handcuffs43:30 What the market looks like45:57 Finding the right fit47:57 Comments on the current economic environment50:01 Final wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase efficiency and book consults that are far more likely to convert to treatment. With the federal No Surprises Act in effect as of Jan 1st, 2022, the topic of price transparency is more relevant than ever. Tune in to hear Dr. Kaplan’s take on how the act impacts aesthetic practices and what you need to have in place to be compliant.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co