Show notes
For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.Show Notes:00:00 Intro01:00 Background05:07 The evolution of RealSelf vs. the evolution of consumers06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)09:03 The aesthetic patient's journey10:53 Connecting marketing with the front desk 13:06 Systems and processes for conversion16:39 AI, ChatGPT and what it means for aesthetics22:28 Either you get disrupted, or you disrupt yourself26:14 Closing wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co