Layers
Layers
Ply
Layers is a conversation about building brands with more depth.
Layers - Season 3, Episode 7: What is a brand custodian and why you might need one
Layers is a podcast about building brands with more depth. In this episode we chat about disjointed brands, how they happen and what you can do to fix them. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Jun 30, 2020
25 min
Layers - Season 3, Episode 6: What it takes to make a brand consistently great over decades
Layers is a podcast about building brands with more depth. This episode is all about making your brand stand the test of time. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Apr 13, 2020
19 min
Layers - Season 3, Episode 5: Six questions to ask when defining your positioning
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Mar 31, 2020
17 min
Layers - Season 3, Episode 4: 13 ways modern brands can build more depth in 2020 (Part 2)
The 13 pillars emerging brands are building their companies on (and you can too) There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness. As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes. Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Mar 16, 2020
20 min
Layers - Season 3, Episode 3: 13 ways modern brands can build more depth in 2020 (Part 1)
The 13 pillars emerging brands are building their companies on (and you can too) There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness. As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes. Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Mar 2, 2020
17 min
Layers - Season 3, Episode 2: The fundamentals of brands on social media
Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on these platforms? Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Feb 13, 2020
17 min
Layers - Season 3, Episode 1: The future of brand
Layers is a podcast about building brands with more depth. Its 2020, a New Year and a new decade. So now is as good a time as ever to talk about the future of brands. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Feb 4, 2020
21 min
Layers - Season 2, Episode 5: The best way to show the world your rebrand
This is our final episode of Season 02; The Rebrand. We've been stepping you through the process of rebranding and in this episode we chat about the best ways to get it shown to the world. Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips. Sponsored by Ply.Studio
Jan 26, 2020
22 min
Layers - Season 2, Episode 4: The process of a rebrand
This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode. But, a rebrand is a little different to doing it clean skin. Understanding the differences between a rebrand and a brand can help you get a better outcome. But there's also things to keep in mind as you go through the process, like the human element, how to keep your team engaged on the project. Layers is a podcast by ply.studio Follow us on instagram: @ply.studio
Jan 20, 2020
38 min
Layers - Season 2, Episode 3: Getting started with your rebrand
After last weeks episode you've sold the rebrand and it's all signed off, you've got the budget to work with and it's on you to make it happen. Where do you get started? That's what the latest episode of Layers is here to help you with. Sponsored by Ply.Studio @ply.studio
Jan 14, 2020
27 min
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