Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on these platforms?Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.Sponsored by Ply.Studio