This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode.But, a rebrand is a little different to doing it clean skin. Understanding the differences between a rebrand and a brand can help you get a better outcome. But there's also things to keep in mind as you go through the process, like the human element, how to keep your team engaged on the project.Layers is a podcast by ply.studioFollow us on instagram: @ply.studio