After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. Because NGL, I had absolutely nothing planned. Now I can obviously, quite easily come up with an idea but how do you follow episode 250? Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now. Which is a great idea (thanks Karen) because not everyone has been here since Day 1 and seeing as next month...

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person. I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind. But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but: I’ve gained so much confidence from using my voice.I’ve interviewed some epic humans, doing epic things – including my ultimate dream guest...

I have a confession to make. Even though I’m a messaging + marketing wizard and I love creating content… I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.” I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI. I hate that so much content is so obviously created by AI – the same recycled conte...

The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen. If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. You just haven't found your version of visibility yet. Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to...

Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat. And the frustrating part is that it's got nothing to do with their writing ability. And in a world where everyone is reaching for AI to write their content, this problem is only getting worse. AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. So if you were already struggling ...

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire. So far we’ve covered: Part 1 – the Launching a New Offer Edition. Part 2 – ...

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire. Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first here Today is Part 2, and it's one of...

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if...

I committed the cardinal sin of messaging – I spoke to the wrong person. Yes, even a messaging + marketing wizard like me makes mistakes And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll. Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward. So in today’s episode of the How I Do Content Podcast, I’m ow...

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people. And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes. What people want. Where they’re stuck. What’s not clicking. And girl, we need to have an honest conversation about your marketing. Because I’m seeing a BIG gap between what you say you want and what you’re currently doi...