Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales. So I wanted to do a little mini-series here on the podcast where I share what I’d recommend if...