Growth Multiplier
Growth Multiplier
Ricky Willianto
Localisation as a growth strategy in Southeast Asia with Jim Tan (BCG DV and Pelago)
43 minutes Posted Feb 10, 2021 at 6:00 am.
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Show notes

In this episode, Jim Tan (currently Head of Growth at BCG DV and Pelago) speaks about:

  • How he's helped Pelago, a travel startup, grow to 1 million users
  • Pivoting and finding growth strategies for a travel startup in 2020, the worst travel year in recent memory
  • The chicken-and-egg problem of a marketplace startup
  • The importance of localisation as a growth strategy in a fragmented market like Southeast Asia
  • Building an experiment-driven culture within growth teams
  • His experience as a growth expert at Skyscanner, Pelago, and GoGoVan (currently GoGoX)


Podcast information: