Growth Multiplier
Growth Multiplier
Ricky Willianto
Building community as a growth channel with Yeap Ming Feng (Seedly)
26 minutes Posted Feb 10, 2021 at 6:00 am.
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26:24
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Show notes

In this episode, Yeap Ming Feng (currently Head of Growth at Seedly) speaks about:

  • How he's helped Seedly grow to reach 1.1 million monthly visits in Singapore
  • Finding a niche in the crowded financial services segment in Singaopre
  • Using a bottom-up approach to determine the right content to create for their audience
  • Leveraging user-generated content to increase community engagement
  • Identifying relevant triggers that create a domino effect of user actions and activities across Seedly's platform
  • Tracking metrics across all growth experiments and activities

Podcast information: