Have you ever sat down to write a social media post, create content for your video or Insta-story and you just froze? Because you just didn’t know what it was that your ideal customer wanted or needed from you?Now, of course, it's normal to have writer's block now and again, but what is worse is not understanding who it is you’re serving and why.  Intimately understanding your ideal customer is the key to your success and impact.So today, we are talking about how to identify your Ideal Customer Avatar (ICA).Your ICA represents your ONE single PERFECT customer.This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, YOUR services or YOUR opportunity. This is also a person that you LOVE to work with. Yes!There are specific ways to really hone in on who this person is: what they like, what they don’t like, their aspirations, and most importantly, their fears. And surprise, surprise…when you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media post.You’ll be happily creating solutions for their wants and needs — something they’ll actually pay for.So today, I’m going to share the exact steps in how to understand your perfect customer. Full show notes available hereI’ve even created a super helpful worksheet for you to print out and use as you define your very own ICA. Grab the Define Your Ideal Customer Avatar worksheet now!Follow me on Instagram @TheAudienceMethod

You know how important it is to build your email list when it comes to the health of your business and increasing sales and revenue. But, did you know there is a way to build your list AND grow your prospects and leads FOR FREE? While using ads?Yes! It's called paid prospecting and you should be using this strategy to build your list of potential customers and recruits.Today, I am walking you through a paid prospecting funnel that you can use to continually build a list of new, warm leads. Not cold leads, but warm leads. All online.Full show notes available hereI’ve even created a super helpful worksheet for you to print out and use as you figure out what you want to sell as your tiny offer in this paid prospecting funnel. Grab the Define Your Ideal Customer Avatar worksheet now!Follow me on Instagram @TheAudienceMethod

Do you struggle with selling to people? Is it difficult for you to put yourself out there b/c of the fear of bothering someone or hurting relationships? Are you awkward when it comes to approaching a potential customer with your offer? Or, do you procrastinate approaching a sale b/c it makes you uncomfortable?If any of this sounds like you, you are not alone. For many, selling is scary and a lot of fear and hesitation goes along with it. So, today, I want to challenge you to look at sales differently. I'm going to share with you how to change your mindset -- because it's ALL about mindset, honey -- around selling and instead, get you to start to really like and enjoy it.Additionally, I'm going to break down for you the 4 C's of Selling that I believe are the foundation to any sales message or call to action when trying to convert a follower into a buyer.Now go grab the show notes from today's episodeGrab the free sales guide from today's epside that will help you attract more customersBrowse my website of services and resourcesFollow me on Instagram @TheAudienceMethod 

Are you ready to learn the steps of how to put together an online sales funnel for your business? I am pulling back the curtain today to show you one of my simple, automated funnels that has converted for me on the regular.Whether you are in network marketing, MLM, selling a product or course, this funnel will work for you. You can use it to sell a product, service or recruit people onto your team. And, call me crazy, but I’m sharing it for FREE.Today, you will learn:the four components to a basic funnelhow to get it in front of peoplehow to get more conversions AFTER you’ve taken down your offer andhow to take advantage of the customer buying journey to get more leads and sales.And, the best part? It’s all fully automated. Which means, you set it up once and then let it work for you.One of the best ways to understand how to generate leads online and implement a funnel into your business, is to download my free Magnetic Marketer Roadmap.Grab full show notes here Also follow me on Instagram @TheAudienceMethod

Are you looking for a way to exponentially grow your business and customers? Do you want a proven method to capture new leads? Well, today, we are discussing one of my top performing funnels for building and growing my business. And it’s through an email marketing strategy.Yes, I said email. And when I say strategy, I mean an actual, well-crafted plan to capture, engage and persuade potential customers to buy from you.Did you know that for every email subscriber, there is an average return of $42? And, the conversion rates for getting subscribers to purchase are still some of the highest when delivered via email?If you’re tired of battling algorithms on Facebook and Instagram, then email marketing needs to be your new priority. Not only is it effective, but it takes the hustle out of your day-to-day. Emails can be automated and scheduled PLUS you have much greater control over your contacts and communication than you do on any “borrowed land” like social media.Today, we are discussing the power of email marketing and I am also walking you through the steps to BUILD and GROW your email list. So, if you do not have an existing email marketing strategy other than blasting an email to a lead when you have a new promotion, then this is the episode for you.Are you ready to take action to build your business online and generate more leads?Go grab the free email marketing guide and show notes from today's episodeGrab the email list building freebie that goes along with this episodeBrowse my website of services and resourcesFollow me on Instagram @TheAudienceMethod 

Have you ever struggled with your sales message? Have you been challenged by what to say and how to say it? Have you had difficulty with communicating a clear message that grabs and keeps attention? That incites your customer to take desired action?Well, on today’s episode, we’ll discuss some important tweaks in how you can position yourself and your customer, and use storytelling as a way to connect and engage with them. Once you learn this framework, your customers will be eager to read that next email or social post, and be excited to jump on your weekly Lives or show up for your next training.And better yet, they’ll want to BUY what you’re selling because you’ll know how to present what you’ve created for them in a CLEAR way that speaks directly to their pain points and desires and offers a solution that they won’t be able to refuse. Sound good?Now go grab the free storytelling guide and show notes from today's episodeBrowse my website of services and resourcesFollow me on Instagram @TheAudienceMethod 

You’ve heard it before, right? Content is KING. That is certainly true in your online business and I’ll be the first to suggest that the quality and consistency of your content directly impacts the level of business growth AND the amount of leads and sales you generate. The important word in that last sentence is consistency. Without consistency when it comes to publishing your content, content is not king.Creating consistent content on a weekly basis is NOT always easy and takes time, however, it’s a clear step that will likely pay dividends in the success of your online business. The question is: how do you make sure this weekly content actually gets done? And in an impactful way? You create a content plan. And today, I help you do just that, together.Today you will learn the steps to create a 90-Day content calendar so you can publish more quality content with impact and ease.Head on over to grab the free calendar template and show notes from today's episodeBrowse my website of services and resourcesFollow me on Instagram @TheAudienceMethod 

Promoting an offer can be tricky. You may get so excited about a new product release or how much your life has been impacted by a new opportunity that you can't wait to share it with everyone.  So, you do. You start sharing it with the world...but unfortunately, it lands flat. And, worse, you get unfollowed and ignored.Now this amazing offer that you have to share and that you know will positively impact others cannot be seen. No one wants it. No one is paying attention.Marketing your product or service takes a little effort but it's well worth the added time. Today, I briefly walk through the "wrong" way we've all promoted an offer (yup...even yours truly) and the BETTER way to do it.Check out the complete episode with show notes here Browse my website of services and resourcesFollow me on Instagram @TheAudienceMethod 

Are you tired of bothering your friends and family? Of chasing people down on social media--or worse--in person, to get them to look at your product or opportunity?How many times have you shared your offer to someone who has ZERO interest in it? Can you get that time back? Repair that relationship?Because no matter what your anyone says, your existing relationships DO matter. And, frankly, your reputation and character do, too.That’s why marketing is essential to your online business.Marketing pulls people TO you so that YOU don’t have to chase THEM.Today, I’m sharing marketing tactics that attract people who actually want to listen to what you have to offer. And who are already primed and eager to hear what you have to say.Sound good?After this episode, head on over to   https://theaudiencemethod.com/grow-your-audience-podcast/attraction-marketing-leads/ and grab the show notes and free resource that goes along with this episode.The Audience Method website: https://www.theaudiencemethod.com

Social media is the fastest and easiest way to market yourself for free. Each platform gives you a unique opportunity to reach and grow your audience. The true power of social media comes from knowing your ideal customer and serving them content they will enjoy. However, it can be very difficult to break through the online noise and competition just to be “seen”.As frustrating as it can be, there are specific ways you can use social media to build your online business and grow sales. Today, I break down five ways to harness the power of social media to increase engagement and revenue for your business.Download the show notes and free Social Media Selling checklist that goes along with this episode Follow me on IG @TheAudienceMethodThe Audience Method website: https://www.theaudiencemethod.com