Have you ever sat down to write a social media post, create content for your video or Insta-story and you just froze? Because you just didn’t know what it was that your ideal customer wanted or needed from you?

Now, of course, it's normal to have writer's block now and again, but what is worse is not understanding who it is you’re serving and why.  Intimately understanding your ideal customer is the key to your success and impact.

So today, we are talking about how to identify your Ideal Customer Avatar (ICA).

Your ICA represents your ONE single PERFECT customer.

This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, YOUR services or YOUR opportunity. This is also a person that you LOVE to work with. Yes!

There are specific ways to really hone in on who this person is: what they like, what they don’t like, their aspirations, and most importantly, their fears. And surprise, surprise…when you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media post.

You’ll be happily creating solutions for their wants and needs — something they’ll actually pay for.

So today, I’m going to share the exact steps in how to understand your perfect customer.

Full show notes available here

I’ve even created a super helpful worksheet for you to print out and use as you define your very own ICA. Grab the Define Your Ideal Customer Avatar worksheet now!

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