Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day. But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That’s the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don’t forget. That’s why on this episode, Jody Hall (Director, Global Event Management at Labcorp) ...