Most giveaways end up in the hotel trash. Most booths blur together. Brian Burkhardt thinks it’s time to change that. In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people actually remember. He and Matt Kleinrock dig into creating emotional reactions, weaving brand purpose into every touchpoint, and taking creative risks that make attendees stop, look, and talk. You’ll learn: ✅ How to replace throwaway swag with pur...