Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection. But too many organizations still treat events as one-off experiences instead of demand engines. That gap costs opportunities, slows deals, and misses the chance to build loyalty. So in this episode, Ghazwan Almoazen (Director, Global Experiential Marketing Demand &...