The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit? While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year’s success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection. So Coty Adams is stepping in to host—and we’re bringing back t...