Your events shouldn’t feel like they’re held together by duct tape. But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one. That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies. In this episode, he joins Matt Kleinrock ...