You’re running events, but leadership still sees them as a cost center. You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic. In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers. She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline,...