Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution. But translating high-level goals into a measurable, aligned plan? That’s where most teams get stuck. In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time. You’ll walk away with: ✅ A step-by-step breakdown of how to align stakeholders, goals, ...