Event Marketing: Redefined
Event Marketing: Redefined
Matt Kleinrock
EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts
53 minutes Posted Apr 9, 2025 at 11:00 am.
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Part 1 had people talking—and asking for more. You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish. Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event. In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact A...