This week, I am joined by Matt Strong.Matt is the Co-Founder of the Physique Collective, a member's site full of content on how to elevate your physique. The mission statement of the Physique Collective is "Physique Development, Simplified"Matt is also an Online Physique Coach and has recently left his full-time job to pursue his coaching aspirations.In this episode, we discuss:How Matt discovered trainingWhat got him into coachingThe birth of the Physique CollectiveBuilding a brand and communityThe current trend of overcomplicating conceptsThe goals of the Physique Collective & future plans... and much more!If you enjoy the episode, please take a screenshot, post it to your story and tag myself (@hollydavage) and Matt (@matt_physiquecollective)Matt's Instagram: https://www.instagram.com/matt_physiquecollective/?hl=enHolly's Instagram: https://www.instagram.com/hollydavage/?hl=enPhysique Collective: physiquecollective.comStupps Supplements: HOLLYD to save: stupps.uk