Jonathan Sabarre, Marketing Director of Newcastle University, and Kyle discuss the latest digital media and content trends impacting higher ed marketers.

Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search. But now with generative AI providing personalised content directly in search engine results - is the status quo under threat? Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz: - John-Paul Syriatowicz (Co-Founder and Executive Chairman) - Julie Brettle (Chief Product Officer) Let’s get on with the show.

Six months on from the launch of ChatGPT, university marketing teams are now using generative AI in their workflows. On today’s episode, Director of Demand at Concept 3D, Shiro Hatori, and I discuss a new kind of content ops. This episode comes courtesy of the Higher Ed Demand Gen Podcast.

As the initial hype around ChatGPT starts to clear, it’s making way for genuine questions around copyright, marketing operations and how education marketers should be using technology at scale. Today, a special episode - I’m joined by Bart Carlor, Caroline Dunn, Troy Singer and Chris Rapozo to cover the gambit of ChatGPT, and why this technology should be front and centre of your marketing ops in 2023. This episode comes courtesy of Hannon Hill.

Kyle shares how generative AI in search engines could start to eat higher ed's lunch.

Where higher ed could be missing a trick with "try before you apply" courses.

How do you measure the impact of content? If you're done with likes, shares and engagements - this one is for you.

Copyright laws, data protection... Here's what you should be thinking about when using AI for content creation in higher ed.

Do you world-build with your content? Kyle covers a recent change in the channel “Lo-fi Girl” and what similar world-building activity looks like in higher ed.

Kyle speaks with Brian Piper Director of Content Strategy at University of Rochester and also the co-author of the book Epic Content Marketing. If you're a university marketer with e a content remit - this one is for you. Brian Piper Epic Content Marketing