Education Marketer
Education Marketer
Kyle Campbell
What does generative AI mean for search marketing?
43 minutes Posted May 31, 2023 at 1:33 pm.
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Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search.

But now with generative AI providing personalised content directly in search engine results - is the status quo under threat?

Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz:

- John-Paul Syriatowicz (Co-Founder and Executive Chairman)

- Julie Brettle (Chief Product Officer)

Let’s get on with the show.