eCommerce MasterPlan

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.  Hit PLAY to hear: How Jenna got her start in eCommerce What she learned as Head of Growth at WGAC Lots of advice about how to build your business for growthTips for handling content creation challenges today   Key timestamps to dive straight in: [04:24] Career journey from banking to digital marketing. [08:30] Who Gives a Crap: Sustainable toilet paper, global impact. [11:44] Profits can be used in various ways. [14:50] Strong brand, culture, risk, hiring, empowerment, evolving. [17:56] Digital marketing dynamics have rapidly evolved. [21:25] Listen to Jenna’s Top Tips! Full episode notes here: https://ecmp.info/509Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.  Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboration with the Breast Cancer Research Foundation  The importance of leveraging sales channels Focusing on continuous innovation  Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie’s Top Tips! Full episode notes here: https://ecmp.info/508Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.  Hit PLAY to hear: Adaptability in business Turning challenges into opportunities The importance of storytelling, email marketing, and a good loyalty program Leveraging different sales channels Collaboration and teamwork  Key timestamps to dive straight in: [03:25] Key interview points: retention, wholesale, low carbon. [07:00] Getting online fever from COVID. [09:12] Upcycled bottle designs are beautiful and innovative. [12:06] Exciting shift to recycling in local market. [14:58] Fashion industry embracing versatile wholesale methods. [22:17] Encourage additional purchases through loyalty points program. [23:24] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/507Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. Hit PLAY to hear: The importance of understanding the retail landscape Why you need to diversify your channels Building strong relationships with your retailers How adaptability can help sustain your growth Integrating your retail and DTC strategies And why patience and persistence are key  Key timestamps to dive straight in: [05:26] Diversifying sales channels can boost profits.  [08:48] Strategic approach to retail distribution takes time. [12:13] Proving customer demand is crucial for buyers. [15:42] Continual awareness building for successful sales process. [18:56] Plan launch strategies and drive consumer awareness. [21:56] Retail takes time, but offers opportunity. [23:18] Listen to Wizz’s Top Tips! Full episode notes here: https://ecmp.info/506Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. Hit PLAY to hear: Fixing a personal problem with a global solution Sustainability as a journey Providing education and making a cultural impact Having big visions for the future Embracing continuous improvement  Key timestamps to dive straight in: [04:13] Friends cope with job loss, create sustainable sneakers. [08:58] Designing sustainable shoes with circularity in mind. [11:40] Sustainability professor's advice: focus on continuous improvement. [15:06] Wishing for more time to grow brand. [18:30] Listen to Stuart’s Top Tips! Full episode notes here: https://ecmp.info/505Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY to hear: Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing sustainability in your business Why product quality trumps quantity  Key timestamps to dive straight in: [05:20] Commuter cycling brand failed to reach potential. [07:14] Nick’s determination to build a successful business. [11:51] House-husband, kids, mental health, brand growth. [15:35] High-growth businesses erode brand, face downfall. [17:44] Preorder, exclusivity, anticipation, positive reviews. [19:49] Growth is a metric of a business. [23:44] Creativity blossoms when money is scarce. [24:57] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/504Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bryan Marville is the founder of apparel business WORN, where he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.  Hit PLAY to hear: Why prioritizing product quality is key How to do effective brand scaling Building a loyal tribe of customers Embracing analytics to understand your business better Thinking long-term  Key timestamps to dive straight in: [05:56] Niche brand, scaled to larger sock market. [07:56] Neoprene, socks, wet suits, merino, cotton, sweating. [09:50] WORN’s design mantra: performance sustained. [11:00] Product must be performing to be sustainable. [13:32] Focus on consumer relations and product quality. [17:08] Company introduces new performance-enhanced fabric line. [20:24] Listen to Bryan’s Top Tips! Full episode notes here: https://ecmp.info/503Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.  Hit PLAY to hear: How crisis can be a catalyst for change The importance of product quality Focusing on storytelling to create connections with customers Their shift from discounts to premium pricing Expanding product range to counter seasonality  Key timestamps to dive straight in: [04:29] Transitioned from telcos to eCommerce, varied sectors. [09:11] Adapting business strategy to suit 2020 challenges. [10:34] Customers and business addicted to discounts. [14:02] Evolving fashion focus: understanding product, selling internally. [17:11] Diversified product range drives year-round sales growth. [18:35] Listen to Matt’s Top Tips! Full episode notes here: https://ecmp.info/502Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.  Hit PLAY to hear: The importance of brand and quality Adapting to market changes How Chilly’s leverages outsourcing Why you need to always put customers front and center Effective use of marketing and merchandising  Key timestamps to dive straight in: [05:43] Fashion experience led to challenges in Chilly’s. [07:17] Diversification from water bottles to various products. [10:01] Making it easier for European customers to purchase a Chilly’s bottle. [14:53] The Chilly’s team and what gets outsourced. [17:44] Chili's ensures quality, builds trust and community. [19:06] Listen to Bryony’s Top Tips! Full episode notes here: https://ecmp.info/501Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant,  Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. Full episode notes here: https://ecmp.info/500Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/