Show notes
Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store. In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes. Hit PLAY to hear: 🚀 How JOMO Club grew beyond its subscription box 🔍 Why product discovery can become a powerful growth strategy 📈 How to adapt your eCommerce strategy as your market matures 🎪 5 ways to make your next eCommerce event more successful 💰 How to track the real ROI of in-person events 🔄 Why combining digital and physical touchpoints can drive growth Key timestamps to dive straight in: [04:48] Starting JOMO Club and eCommerce [08:21] Running the business with family [13:30] Transitioning to Virtual Events [15:04] Engaging and effective trade show presence [19:22] Setting up versatile event spaces [22:14] Listen to Gemma’s Top Tips! Full episode notes here: https://ecmp.info/616---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
