Show notes
James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify site, 2 stores in the UK, and wholesale, doing 8 figures in sale a year. In this episode, James shares how &Sons has grown from an £80 Shopify store into an 8-figure brand by putting community at the heart of the business. He also reveals how the team navigated US tariffs, expanded into new markets, achieved B Corp certification, and why investing in people has been their biggest competitive advantage. Hit PLAY to hear: 👥 How &Sons built an 8-figure brand by creating a thriving customer community 🌎 The smart strategy that helped them replace lost US sales with new international growth 🛍️ Why customer retreats can deliver a bigger ROI than another ad campaign 💬 The simple mindset shift that turns customers into passionate brand advocates 🌱 What it really took for &Sons to become a certified B Corp 🎉 How to turn a major business milestone into a powerful marketing opportunity Key timestamps to dive straight in: [04:37] Choosing Shopify for Online Sales [09:14] Launching Australian Market Website [12:49] Building a Community for Men [16:47] Hosting events for marketing [19:39] Achieving BCorp Certification [22:31] Reflecting on 10 years in business [24:15] Listen to James’s Top Tips! Full episode notes here: https://ecmp.info/608 ---Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention and join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
