In this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and media solutions. Joshua shares Quad's dynamic approach to putting clients first and driving business results through innovation and emerging tech, including their latest game-changer, In-store Connect.In this episode you'll hear:How Quad’s In-store Con...
Sep 23, 2024
29 min
In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.In this episode, you’ll discover:The concept of commerce media and its role in the retail industry.Key differences between commerce media, retail media, and shoppable content.The rise of re...
Aug 26, 2024
31 min
Welcome to Commerce Media Matters – an all-new original show where Nick Morgan (CEO at Vudoo) and Paul Blackburn (Director of Commercial Data & eCommerce) take you on an insider’s journey through the dynamic world of commerce media, sharing the latest trends, perspectives, and insights to help you create marketing content and media that truly matters!About the hosts: Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo...
Aug 19, 2024
2 min